UK Website Design - Good Design Guide - Page 2.

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Why Is Content Important?

If you are looking to purchase a used car, you would put a search in Google (for example) for a website selling used cars, would you:

A: Like your results to show a site that offer 3 makes and models, a pretty image down the side, a price list and phone number

B: A website that has large flashy images, a flash introduction that takes 3 minutes to download, with annoying sounds playing in the background OR

C: Like to visit a site that holds plenty of makes and models, with good large downloadable pictures available, descriptions of each car, some editorial content on each particular make of vehicle, maybe a few reviews so you can read what other people think about it, a bit about the company themselves, so you know their second name is not "Del boy". Even a little about the history of that mark and the company that makes them.

Just using the example given above, it is plainly visible which website anyone would prefer to visit (I hope you agree on C) and will have people returning to your site time and time again, instead of clicking away with your site being once again lost in the bowels of the big WWW. 

The amount of related information you can put in your website is endless, it just requires a little thought and it will play a huge part on whether people will choose to spend their money with you, or with the next website on the list, it will also show that you know your stuff!

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